Paris-based | English & Polish
I help businesses build a stronger presence across digital platforms .
I work at the intersection of social media, visual content and brand communication.
With a background in branding and agency environments, I bring together:
To create content that is visually engaging and deeply aligned with each brand's voice.
Beyond Work
Outside of work, I like to stay active - I go to the gym, practice yoga and climb.
I care a lot about healthy living, I love cooking, and travelling has always been a big part of my life. In my free time, I mostly read reportage and fiction, especially books related to the Caucasus and the Middle East, and I am always up for a good speciality coffee.
I support brands with content and communication across social media and digital channels. My work combines visual direction, content production and day-to-day execution.
Creating visually cohesive content for Instagram, stories and social platforms tailored to each brand’s identity.
Planning, scheduling and day-to-day communication support for a consistent brand presence.
Product, lifestyle and brand photography alongside reels, product videos and motion content for digital engagement.
Brand-aligned copy for captions, posts and broader brand communication across digital channels.
Guiding the visual narrative and creative direction to ensure content resonates with the intended audience.
Ensuring all digital touchpoints reflect the brand’s voice, values and visual identity consistently.
Collaboration with Dorota Gudaniec
I managed Dorota Gudaniec’s Instagram, Facebook and LinkedIn presence, supporting her personal brand through content creation, copywriting and day-to-day communication. My work also included promotional support for an event in the hemp industry, as well as developing the concept, copy and visual materials for Dorota’s business training offer.
Strefa Terapii Naturalnych ANADI and Max Hemp
Created Instagram content for ANADI and Max Hemp, including reels and graphic posts tailored to each brand’s visual identity. My work focused on maintaining consistency in communication through clear, visually aligned social media materials, using both self-produced and client-provided footage.
Photo and video content for product-based brands
Created visual content for different brand contexts, including product-focused materials and lifestyle-oriented storytelling. Produced photography and video assets designed for digital communication and social media use.
Chateau Chapiteau, Georgia
Created visual content during a one-month stay, documenting the space and its atmosphere through photography and storytelling-driven materials for online communication.
Junior Account Executive in advertising and branding agencies
I started my career in agency environments, working on communication-related projects for brands in healthcare and FMCG. This experience gave me a strong foundation in client work, brand thinking, creative processes and professional communication.
Independent travel content project
Created and managed a travel-focused Instagram account built around visual storytelling, photography and community engagement.
This project became an important starting point for my work in content creation, helping me develop my visual style, strengthen my skills in photography and video, and build consistency in creating content for digital platforms.
Through this personal format, I explored places, movement and everyday moments with a stronger focus on atmosphere, composition and aesthetic coherence.
Background
I hold a degree in Visual Communication with a specialisation in Branding from the University of Wrocław. My professional path combines agency experience, visual content creation and hands-on work across social media communication.
I started in advertising and branding agencies, where I learned how to work with brands, creative teams and structured communication processes. Later, while living and travelling in a van for nearly three years, I developed my skills in photography, video and visual storytelling through personal and commissioned projects.
Today, I combine this mix of branding awareness, content creation and communication skills in projects related to social media, digital presence and brand expression.
Contact
If you're looking for support in social media, content creation or brand communication, I'd be happy to hear from you.
For freelance collaborations, creative partnerships or in-house opportunities, feel free to get in touch.
